My Global Hustle
Baked In: Creating Products and Businesses That Market Themselves by Alex Bogusky, John Winsor
Here is a book that I snuck in during the weekend while @ the beach taking some time to refocus myself for the fall/winter months. Per the suggestion of Mr. Cruz, I decided to check out this book. Baked In is an interesting read that provides the essential building blocks to corps, small businesses or aspiring entrepreneurs seeking to take their brand to the next level.
The advent of our “microwave society” has resulted in shorter attention spans resulting in the need for businesses to redefine the brand creation process. The standard rules do not apply anymore and it is imperative that brands change their approach towards engaging and communicating with their customer. The change starts @ the root by excavating your brand’s DNA to the point where the product or service can sell itself. That is one of many tidbits which are shared in this book. If you are starting, re-branding or just plan confused about what direction to take your business with regards to brand building… this book might be for you. Read more here. -!YG (more…)
Long Tail Study – Foursquare
Haven’t had a chance to read this study yet, but I’m sure that is some useful information for all my social media heads. Check it out and let me know what you think. Read the study here. -!YG
The Affordable Art Fair (September 30-October 3 2010)
This fair is a great opportunity to cop a piece of art for the low. Prices for pieces range from $100 to $10,000, so you should be able to find something that suits your budget. Go here for more information. -!YG
Stromae ‘Alors On Dance RMX’ f/ Kanye West & Gilbere Forte
Belgian-Rwandan artist Stromae has the clubs rocking from Paris to Roma with this hit single. Check it out. -!YG
The Future of Social Media
Inc Magazine conducted a great interview with Biz Stone, the co-founder of Twitter about the future of social media. Biz shares some really interesting insights. Read it here. -!YG
“ELSE” @ JACK TILTON GALLERY
EXHIBITION DATES:
September 9- October 16, 2010
OPENING RECEPTION:
Thursday, September 9th 6-8pm
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PARTICIPATING ARTISTS:
Noel Anderson | Adler Guerrier | Arjan Zazueta | Carlos Rigau | David Antonio Cruz | Diane Wah | Frohawk Two Feathers | Jaret Vadera | Langdon Graves | Simone Leigh | Yashua Klos | Felandus Thames (more…)
YG on the CentricTV.com
YG on Essence.com
YG in Arise Magazine
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