Earlier today, I had the pleasure to see Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International, tear down the house with his presentation on how Mondelēz International is solidifying their commitment to mobile as an emerging platform to reach consumers.
From Mobile Futures – an ambitious mobile start-ups incubator designed to transform consumer engagement to their “getting to 10″ initiative designed to allocate 10% of their global media buying budget to mobile, it is clear that Bough is bullish on mobile being the wave of the future.
Hip-hop star Dr. Dre and music mogul Jimmy Iovine are scheduled to announce Wednesday a $70-million donation to USC for a new academy that they say will give students new facilities and the tools they need to break into the rapidly changing music industry.
“I feel like this is the biggest, most exciting and probably the most important thing that I’ve done in my career,” Dre, whose given name is Andre Young, told the New York Times.
The donation will establish the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. The four-year undergraduate program aims to foster entrepreneurship and bridge entertainment, engineering, computer science, fine arts, graphic design, business and leadership training. The first class of 25 will be enrolled in the fall of 2014.
This was definitely a humbling moment to celebrate the achievements of Paola Antonelli, a curator that I greatly admire and respect. As they say, life it about sharing memorable moments… Shout out to No. 8, Derrick Adams, Hannah Bronfman, Beefeater 24 and Perrier for partnering with the MEDIUM Group on this event. (more…)