My Global Hustle

NIPSEY HUSSLE IN FORBES MAGAZINE

Last month, unsigned rapper Nipsey Hussle made $100,000 by selling 1,000 copies of his latest mixtape, Crenshaw, for $100 each. Hussle – real name Ermias Asghedom – shifted every single CD in less than 24 hours at a pop-up store in his hometown of L.A. (Jay Z bought 100 copies.)

“One of my mentors suggested I read a book called Contagious,” says Asghedom, speaking to me in New York. “In the second chapter, a restaurant owner created the first $100 Philly cheese steak and got ridiculed but got a ton of prominent people interested.”

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