My Global Hustle

1. Start With “Who” & “Why” Rather Than Where & How
2. Look Holistically at Your Client’s Other Channels
3. Read
4. Begin With Collaboration Between Your Agency & Others That Your Client Might Retain
5. Drop the Cynicism

READ FULL ARTICLE

Filed under: Cool Articles, Keeping it Mogul, My Marketing Mind by !YG
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We are on the cusp of the holiday shopping season & many retailers are racking their brain to develop strategies that will get folks to spend some $.

This is a really cool article that I stumbled upon in strategy + business magazine (my fav after monocle). Marketers take a peek and get your learn on. READ HERE. -!YG

Filed under: Cool Articles, Keeping it Mogul, Money Matters, My Marketing Mind by !YG
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The homey Jayson is shining like a new penny in this viral campaign with Heineken. Kudos & congrads. -!YG

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Yesterday the homey Richie Cruz & Co officially launched Jay-Z’s “The Hits Collection, Volume 1″ website in conjunction with Def Jam records @ the Samsung Experience in NYC. The launch of the website is part of larger initiative that celebrates the release of the “The Hits Collection, Volume 1″ album in stores 11/22/10. Check out the site here.
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Filed under: Entertainment, Keeping it Mogul, My Marketing Mind, Techno Geeks by !YG
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Steve is a wonderful economist who is an oracle of wisdom. -!YG
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Filed under: Keeping it Mogul, Mr. Ambassador, My Marketing Mind by !YG
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Vijay is an oracle of wisdom & information! He really put into perspective that many businesses are taking the wrong approach to strategy development.  His 3 boxes model when properly put into place will fundamentally change how your approach strategy and building your business. -!YG

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Filed under: Keeping it Mogul, My Marketing Mind by !YG
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Words can’t really describe Jack Welch. Jack is full wisdom, candor and a proven winner. Some key points that I took away from watching his interview were:

• Be in front of the curve
• Be candid – Don’t be afraid to face reality
• The team with the best players ALWAYS wins
• Great companies are formed by great people.

You can check out an excerpt from Jack’s conversation after the jump. -!YG
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Filed under: Keeping it Mogul, My Marketing Mind by !YG
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Martin Lindstrom was my favorite speaker during the World Business Forum 2010. The author of buy-ology, Martin Lindstrom, shared a variety of insightful nuggets about How to brand your Product.
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Filed under: Keeping it Mogul, My Marketing Mind, Techno Geeks by !YG
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