***The New Cadillac Ciel**
This is a incredible new concept car by Cadillac. I hope these hit the road soon. – YG (@youngglobal)
My Global Hustle
We’re all marketers now
For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and in print; and added staff with Web expertise to manage the explosion of digital customer data. Yet in our experience, that’s not enough. To truly engage customers for whom “push†advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company.
What is a Brand?
Really cool piece that I stumbled upon on the HBR Blog this morning. Check it out. -!YG (@youngglobal)
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- Brand is your strategy.
- Brand is your calls to action.
- Brand is your customer service.
- Brand is the way you speak.
- Brand is the whole array of your communication tools.
- Brand is your people.
- Brand is your facilities.
- Brand is your logo and visuals, too.
