Long Tail Study – Foursquare
Haven’t had a chance to read this study yet, but I’m sure that is some useful information for all my social media heads. Check it out and let me know what you think. Read the study here. -!YG
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The Future of Social Media
Inc Magazine conducted a great interview with Biz Stone, the co-founder of Twitter about the future of social media. Biz shares some really interesting insights. Read it here. -!YG
Power Is The Great Motivator
With the summer coming to an end, I’m back on my grustle something kind of serious. I stumbled upon this piece while reading Professor Jefferey Pfeffer’s Harvard Business Review article: “Power Play” (read here). These articles have started to refine my perspective on the idea of Power as a tool for success. -!YG
Translation Advertising: Where Shop Meets Hip-Hop
The OG Steve Stoute is featured in the latest issue of Time Magazine. I’m waiting for Stoute to come with that book (look @ me starting rumors lol)….. I’m tired of magazine articles… lol! Check out the article here out here.-!YG
The Innovation Sandbox
Great piece by the guru in strategy and innovation – C.K. Prahalad. Download here. -!YG
The Connect: Kenny Burns
My folks @ the Corporate Takeover did a really cool piece on the homey Kenny Burns. Check it out —-> CLICK HERE. -!YG
Brand Building, Beyond Marketing
Another great article out of the latest issue of Strategy + Business. Brands need to get with the times and here are a few tips to help them do that. Here is an slice of the pie:
The Promise of Private-label Media
This is a really interesting article that I found in Strategy + Business about a very hot topic of discussion in organizations around the world from start-ups to major corps. The rapid evolution of new technolgy continues to redefine the role of digital media and its use as a tool to engage consumers.
The internet is the wild wild west right and many companies are seeking to develop inelastic strategies that will cut thru the clutter in the fight for your eyeballs /$$$. As a marketer and/or consumer it is important to be aware of the tactics being utilized to touch YOU. Here is an excerpt from the article: (more…)
The Brand Called You
Many of ya’ll who’ve been reading my blog long enough already know that I like to repost this article by Tom Peter a few times a year just to help keep things in perspective and stay INSPIRED. Written in 1997, “The Brand Called You” is an article whose words ring true now more than ever.
The state of the economy has forced many of us to revisit our personal/career goals and dreams. The ability to brand knowledge skills and talents will be what differentiate yourself from the from the CROWD and get you 1 step closer to getting out your dreams. Make sure you READ (or RE-READ) this article when you have a moment. It will definitely be worth your time. -!YG
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